Influence, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings Dr Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion His thirty five years of rigorous, evidence based research along with a three year program of study on what moves people to change behavior hasInfluence, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings Dr Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion His thirty five years of rigorous, evidence based research along with a three year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You ll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Influence The Psychology of Persuasion Influence the classic book on persuasion explains the psychology of why people say yes and how to apply these understandings Dr Robert Cialdini is the seminal expert in the rapidly expanding field o
Summary This book can t be summarized It can only be very, very strongly recommended.Recommended YES Buy it now if you haven t read it.Table of contents 1 Weapons of Influence2 Reciprocation The Old Give and Take and Take3 Commitment and Consistency Hobgoblins of the Mind4 Social Proof Truths Are Us5 Liking The Friendly Thief6 Authority Directed Deference7 Scarcity The Rule of the FewNotes Below are my key takeaways and some interesting points, but I m telling you Buy it Read it Trust me Expensi [...]
Another one of those business books where it s a good read if you haven t read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of course they ll rephrase it If you haven t ever thought much about the influence of the way you talk to people and vice versa I m sure this can be very eye opening If you re pretty self aware or have contemplated how [...]
I don t understand why so many people rated this book so highly It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood Example from memory People are heavily influenced by society Society shapes our choices Our choices are influenced by the people around us There are countless examples of one s choices being swayed by his or her peers Thanks, I got it the first time The first and second weapons of influence we [...]
Six weapons of influence 1 Reciprocation People tend to return a favor Thus, the pervasiveness of free samples in marketing In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time Ethopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethopia in 1937 2 Commitment and Consistency If people [...]
I put this book under dangerous knowledge Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he s aware that this knowledge could be misused, but doesn t go much further I see this stuff abused all the time, to spin democracies to go to war, to sell us products and services we don t really need and much, much I ve been wanting to start an ethics institute around this topic Interested Write me
Required reading for all marketing professionals The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like Offers handy hints on how to spot when you re being manipulated and how to handle it.A very enjoyable read, should leave you much aware of how you re being played next time you re in the market for a used car.
Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life s important issues I would recommend this to anyone and will definitely listen to it again.I tired one of his techniques on a colleague I had been chasing for week and it worked like a charm within an hour, so 1 for 1.
Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone it turned out to be an instructive read.The author offered six principles of influence, i.e getting people to comply or say yes reciprocation, scarcity, authority, consensus, commitment and liking he identified three agents who apply these principles with various degree of success, a bungler, a smuggler, and a sleuth this was an alternative approach to give application tips than, say, using to do and not [...]
A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the daddy of this subject I chuckled and moved on But then, a few days ago I found myself in a bookstore holding this book and heading to the counter I came back home, and devoured it chapter by chapter, awestruck and flabbergasted by the sheer brilliance of the psychology of persuasion Cialdini is no novice, apart from being an academic scholar and researcher who conducted innu [...]
Social Proof People will do things that they see other people are doing For example, in one experiment, one or accomplices would look up into the sky the accomplices the likely people would look up into the sky to see what they were seeing At one point this experiment aborted, as so many people were looking up, that they stopped traffic.Scarcity Perceived scarcity will generate demand For example, saying offers are available for a limited time only encourages sales.Liking People are easily pe [...]
So, I ve read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it So I thought I d know much of what was in this book already While I was familiar with some of it, there were a number of tricks I hadn t noticed, and excellent descriptions of the ones I had, complete with explanations Definitely worth reading Influence describes the six categories of techniques that have the potential to influence us without our conscious awaren [...]
Know Thyself is not just a catchy clich , it was for centuries a central spiritual imperative Reading books like this only remind one of why it is so important Even with modern psychology the average person understands so very little about themselves, their drives, why they do what they do, why they like what they like, that they are easily manipulated and exploited You could say that it is even better if the person fallaciously believes they do know themselves and are confident in that understa [...]
It s sometimes insightful but it seems to be written for a young adult reader and it seems to pander to the audience I keep finding myself wishing it were better researched and better reasoned I guess I shouldn t be surprised that such a popular book is so loaded with conventional wisdom and random assumptions presented as quasi scientific What made me about apoplectic is that his fifth edition continues his inaccurate presentation of the Catherine Genovese myth despite that it has been widely d [...]
With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast paced, and information laden that we must increasingly deal with it in the fashion of the animals we long ago transcended.Another fascinating book, this time provided by the Influence Without Authority class I took through Deere back in April.An overarching idea of the book is that people don t always use all the available information to make a decision somti [...]
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I have read a fair amount of literature about psychology, group dynamics and social influence mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn t know most of it Now I do This book pretty much covers all the popular studies done on the human psyche and far from being an academic paper, brings the Psychology of Persuasion to the masses in a well articulated, well referenced, book.I especially [...]
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Basically an interesting book It was written in the 80 s and is a little out dated in facts and writing style I liked how he explained different techniques that are used to influence us, and then had a section on how to resist I found him a tad paranoid, though He seemed to read a lot of mal intent into people s desire to influence, when really I just think it is human nature to want to influence people over to your own way of thinking I don t think I need to be hyper vigilant at all times, look [...]
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This book gives good insight to compliance strategies and main reasons we are persuaded however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book Example 1 After claiming to have been a bigger socialite than he really is to impress a young attractive saleswoman, Cialdini became particularly pugnacious about her strategy of tricking him into exaggerating his habits where as this was his fault, not the saleswoman s When she offered a pa [...]
This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers.
Just what are the factors that cause one person to say YES to another person All the weapons of influence discussed in this book work better under some conditions than under others.1 RECIPROCITY The rule says that we should try to repay, in kind, what another person has provided us.The beauty of the free sample, is that it is also a gift and, as much, can engage the reciprocity rule many people find it difficult to accept a sample from the always smiling attendant, return only the toothpick, and [...]
Never before did I recommend a book to so many The book had me in the first chapter I went on talking about how revealing the book is during hangouts with friends, in between classes, sometimes during classes and when not I tried to explain to mom how the rule of reciprocation influences our decisions while having dinner with her, tried to explain the reason behind certain behaviors of our newly appointed driver to my father The book got to me.I did certain things throughout my life without even [...]
Although this book is informative it is also repetitive It states that a vast majority of people don t think for themselves and go along with the majority I might have believed some of that, but I read.Every day and web sites open up with alternating viewpoints Just look at the varying opinions on this book, alone We are not as easily led and controlled as this book and the current administration would like to think.
Brilliant book I first read Cialdini book several years ago and I try to make it my routine to read it at least every year since then Professor Cialdini through many fascinating examples leads us on a journey to find how we are being persuaded to act and react in many ways that are not always to our benefits Professor Cialdini review in this book six main factors that influence our behaviors reciprocation, liking, scarcity, authority, commitment consistency and social proof, the books explain sc [...]
Loy Machedo s Book Review Influence The Psychology of Persuasion by Robert CialdiniI first bumped into Robert Cialdini s work with Yes 50 Scientifically Proven Ways to be Persuasive I found that book to be absolutely impressive and so, when I got to know he had also authored Influence The Psychology of Persuasion , I was than eager to read it And without a doubt, I can tell you, I am glad I did Harvard Business Review lists Dr Cialdini s research in Breakthrough Ideas for Today s Business Agend [...]